{"id":4561,"date":"2026-08-03T11:57:43","date_gmt":"2026-08-03T15:57:43","guid":{"rendered":"https:\/\/gobierno.udd.cl\/cips\/?p=4561"},"modified":"2026-08-04T12:01:23","modified_gmt":"2026-08-04T16:01:23","slug":"el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano","status":"publish","type":"post","link":"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/","title":{"rendered":"El Mercurio | Carta Paula Daza: Medicamentos al alcance de la mano"},"content":{"rendered":"\n<p>Se\u00f1or Director: <\/p>\n\n\n\n<p>\u00bfC\u00f3mo explicar que, en pleno siglo XXI, existan personas que a\u00fan no tengan d\u00f3nde comprar un remedio? En Visviri sus 684 habitantes viajan m\u00e1s de 200 km. En Villa O&#8217;Higgins, los 612 vecinos dependen de Cochrane, a 220 km de distancia. Estos son algunos ejemplos que muestran que el problema no es solo geogr\u00e1fico: es regulatori<\/p>\n\n\n\n<p>La normativa fue dise\u00f1ada para el modelo tradicional de farmacia y termina excluyendo a las zonas de baja densidad. No es que el mercado haya fallado; simplemente, no se le ha permitido entrar.<\/p>\n\n\n\n<p>Algunos proponen obligar a las cadenas a instalarse donde hoy no operan. Es una mala soluci\u00f3n. Una farmacia sostenida por mandato y no por demanda, dif\u00edcilmente ser\u00e1 sostenible y termina trasladando sus costos a los usuarios o al Estado. Adem\u00e1s, evita discutir el verdadero problema: las barreras regulatorias que impiden operar en esos lugares.<\/p>\n\n\n\n<p>Es hora de liberar, no de administrar: permitir que los medicamentos de uso frecuente se vendan tambi\u00e9n en supermercados y fortalecer la venta online con receta electr\u00f3nica, hoy ya contemplada en la normativa chilena. Dejemos que la competencia acerque los medicamentos a quienes m\u00e1s los necesitan. <\/p>\n\n\n\n<p>Porque la libertad de elegir d\u00f3nde comprar un remedio solo existe cuando, antes que nada, hay un lugar donde comprarlo. <\/p>\n\n\n\n<p><strong>PAULA DAZA <br>Directora ejecutiva de CIPS\u00a0UDD<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"2560\" src=\"https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-scaled.jpg\" alt=\"\" class=\"wp-image-4562\" srcset=\"https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-scaled.jpg 1362w, https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-160x300.jpg 160w, https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-545x1024.jpg 545w, https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-768x1443.jpg 768w, https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-817x1536.jpg 817w, https:\/\/gobierno.udd.cl\/cips\/files\/2026\/08\/2026-08-03_4v4lq8ed-1090x2048.jpg 1090w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Se\u00f1or Director: \u00bfC\u00f3mo explicar que, en pleno siglo XXI, existan personas que a\u00fan no tengan d\u00f3nde comprar un remedio? En Visviri sus 684 habitantes viajan m\u00e1s de 200 km. En Villa O&#8217;Higgins, los 612 vecinos dependen de Cochrane, a 220 km de distancia. Estos son algunos ejemplos que muestran que el problema no es solo [&hellip;]<\/p>\n","protected":false},"author":9192240,"featured_media":4216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cips-en-la-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Mercurio | Carta Paula Daza: Medicamentos al alcance de la mano - Centro de Pol\u00edticas P\u00fablicas e Innovaci\u00f3n en Salud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Mercurio | Carta Paula Daza: Medicamentos al alcance de la mano - Centro de Pol\u00edticas P\u00fablicas e Innovaci\u00f3n en Salud\" \/>\n<meta property=\"og:description\" content=\"Se\u00f1or Director: \u00bfC\u00f3mo explicar que, en pleno siglo XXI, existan personas que a\u00fan no tengan d\u00f3nde comprar un remedio? 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Estos son algunos ejemplos que muestran que el problema no es solo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\" \/>\n<meta property=\"og:site_name\" content=\"Centro de Pol\u00edticas P\u00fablicas e Innovaci\u00f3n en Salud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CIPS.UDD\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T15:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T16:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gobierno.udd.cl\/cips\/files\/2026\/02\/dazagobudd.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"claudiagodia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CIPS_UDD\" \/>\n<meta name=\"twitter:site\" content=\"@CIPS_UDD\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"claudiagodia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\"},\"author\":{\"name\":\"claudiagodia\",\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/#\/schema\/person\/a34b5db7e59307019967393aeeca7130\"},\"headline\":\"El Mercurio | Carta Paula Daza: Medicamentos al alcance de la mano\",\"datePublished\":\"2026-08-03T15:57:43+00:00\",\"dateModified\":\"2026-08-04T16:01:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\"},\"wordCount\":239,\"image\":{\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gobierno.udd.cl\/cips\/files\/2026\/02\/dazagobudd.png\",\"articleSection\":[\"CIPS en la prensa\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\",\"url\":\"https:\/\/gobierno.udd.cl\/cips\/2026\/08\/03\/el-mercurio-carta-paula-daza-medicamentos-al-alcance-de-la-mano\/\",\"name\":\"El Mercurio | Carta Paula Daza: Medicamentos al alcance de la mano - 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